LEVI'S

At Levi's, I had the unique privilege of designing advertisements for Levi's new category at the time, namely footwear, and aligning them with the powerful 'Go Forth' campaign. Drawing inspiration from Levi's Jeans Company's vision to portray the incredible spirit of the country moving forward after Hurricane Katrina, these projects became both inspiring and impactful.

I had the exciting opportunity to design a look book showcasing the new handcrafted in the USA footwear collection. With a focus on capturing the essence of American craftsmanship and pride, the look book featured my photography, made to look like it was captured in the Adirondack Mountains, staged in New York's Central Park.

I designed and utilized my own product photography for the billboards to showcase the new handcrafted in the USA footwear collection.

To differentiate and elevate the Made In The USA line, we created this Cotton Canvas Hang Tag Label.

I worked directly with our retail distributors like Finish Line designing and developing window displays and magazine spreads.

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